The Pharma Sales Interview Breakthrough Blog
I love this quote by Henry Ford - "Whether you think you can or think you can't, you're right."
Personally, I think you can...but, do you think you can?
Let's chew on this a bit. Have you ever try looking through a telescope or a set of binoculars through the opposite side of the lens?. Everything is smaller or upside down...or a little out of whack, right? I have to admit, I've certainly done it and it's sometimes fun. Certainly my kids get a kick out of it.
I think often times we look at ourselves (and limit ourselves...our strengths and talents)...through only one side of that optic. But, instead of a telescope or a set of binoculars...we tend to use a microscope to evaluate ourselves. Our tone tends to be different too. There isn't the silly, fun nature that we might normally have when we share that experience with others. When we look at ourselves, we tend to be a bit harsher than say...how others might view us. We are often our own worst critics. In some cases, that might not be a bad thing. But when it comes to interview prep...I suggest we flip that approach. Let's look through the other side of the lens at ourselves and leverage what we might internally perceive as "weaknesses".
Take some time to reflect on what you truly bring to the table. Not your weaknesses via the microscope approach. But, take note of how, over the course of the past 5 years, you have "moved the needle" at your place of employment.
And I get it...maybe you have done this...but still, you may not have exactly what you "think" the hiring manager is looking for. In fact, in your mind, you may think the other interviewees have worlds more experience the medical space and are a perfect fit for the role based on previous sales experience. Maybe they do and maybe they are.
Who cares. You would be making a huge mistake if you don't leverage the hell out of your non-traditional, out of focus, non-cookie cutter, diversity of thought, experiences, and background. Turn your supposed weaknesses into your greatest strength. State the obvious at the beginning of the interview (i.e. Eminiem rap battle in 8 mile) and get that objection off the table ("I have not ever sold in the medical space before...but, what I have done is ....................and what I offer to you is a truly unique perspective and creative approach. The healthcare landscape demands a new approach to the business and I can help evolve how your district drives business and partners with customers...")
Keep in mind that every job...EVERY JOB...requires some form of sales. Graphic design, machinist, doctor, lawyer, customer service rep, geologist, IT, etc. etc. No matter what you do...you sell something. You sell ideas, you sell perspective, you sell information, etc. Leverage those experiences. I encourage you...dare I say challenge you...to reflect on this more...regardless of whether your title says "sales rep" or not. Give it some thought and let me know what you think. Schedule some time with me and we can discuss this further.
Till then, have a great week everyone.
The "Breakthrough" Book