The Pharma Sales Interview Breakthrough Blog
If you aren't exactly sure what MACRA is...well, that's ok. There are alot of healthcare providers that are just like you.
That said, check out my previous posts if you would like to learn more. Essentally, every healthcare provider that treats patients with Medicare (there are roughly 55 million Medicare benficiaries...and 10,000 more EVERYDAY) will be impacted. CMS (the Center for Medicare Services) wants providers to either participate in an "Alternative Payment Model" or an APM....or the provider will need to participate in a program called MIPS.
I won't go into great depth regarding MIPS...but it includes using electronic health records, reducing costs, quality metrics, and clinical practice improvment. If providers don't participate, then they will see significant cuts in their reimbursement over time.
This is important to you because if you are promoting a medical product or pharmaceutical, then whatever it is you are promoting...it better be in line with what the practice values in relation to MIPS scores, etc.
Check these links out to learn more. Feel free to add your thoughts, comments below.
The "Breakthrough" Book